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Why OEMs Are Doubling Down on Aftermarket Digitization in 2025
Aftermarket is a high-margin, high-growth opportunity. In 2025, OEMs that digitize parts, service, and content are gaining efficiency, improving customer experience, and driving recurring revenue.
The margin reality
Independent research shows that aftermarket services deliver significantly higher EBIT margins, often more than double those from new equipment sales. That makes digital aftermarket capabilities such as parts catalogs, service workflows, and data-driven support not just beneficial, but essential.
Customers expect modern experiences
Machine operators and service teams now expect intuitive search, accurate part identification, and instant updates, a clear shift away from static PDFs. Digital catalogs help reduce errors and improve usability.
The market backdrop is resilient
The global heavy equipment market is valued at over $200 billion, with continued expansion through 2030. This growing installed base underscores the long-term demand for aftermarket parts and services.
Why digitizing is now non-negotiable
• Error reduction & trust-building: Interactive catalogs linked to precise metadata help ensure the right part is selected every time.
• Faster support outcomes: Embedding service content like manuals or videos within parts views helps reduce technician downtime.
• Operational scalability: Shifting from print/PDF catalogs to centralized digital data minimizes maintenance and ensures updates are instantaneous.
Practical next steps for OEMs
1. Digitize your core catalog, structure part data with clean metadata for fitment and supersession.
2. Embed supporting service content alongside parts to empower users.
3. Add visual aids like diagrams or exploded views for intuitive selection.
4. Measure key metrics like fill rates, first-time fix, and return rates to track ROI.
Bottom line: With aftermarket margins outpacing new sales and demand growing, digital transformation in the parts and service arena isn’t optional, it’s your competitive advantage in 2025.